Tag Archives: website

J Ralph’s studio for Vanity Fair

Josh Ralph on stage, for VF

Josh Ralph on stage, for VF

 

 

 

 

 

 

 

 

 

Here’s a great photo essay on the Clinton Star Theater, that’s the only privately owned and used theater space in New York, never been photographed before and only used by Josh and his cohorts for creating and recording the most ethereal music. Some for film, some for advertising, and even just great music, but always unexpected and unrivaled quality. And inside this fantastic and slightly decaying space is one of the most outstanding musical instrument and recording collection imaginable (Above you’ll see Duke Ellington’s Grand piano, and a vintage Neumann U47 microphone once owned by country singer Ricky Skaggs).

As for technical notes, we again shot all this with Canon 1Dx and a variety of fixed L lenses, as well as the TS 24 and 45mm. The main shot with Josh is shot with a L35mm, Profoto, Zoomspot, a Photek umbrella, 12″x12″ silk for the front and variety of Tungsten lights, from Arri 650W, 1k, 2k’s and around 9 Dedo 100W heads on dimmers for the room, along with some more Profoto gear. Due to the size of the space, this is one of the more technically involved shoots that needed a lot of moving equipment and i was happy to translate some lighting tricks from my friends that i met over the last year on various TV sets.

More pictures on the Vanity Fair website and the current magazine.

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Website updated to HTML 5…

On a side note, we upgraded the markschafer.com website today to run on the new and very current HTML 5.0 standard. This makes the pages finally look nicer on the iPad and even the iPhone display is now bare able.

As usual i suggest to look at the site on a laptop or even larger screen, it’s all optimized to HD resolution, for better detail.

We’re working on the new image delivery system for our clients and have this up soon.

 

Adobe Creative Cloud or classic upgrade

Something to seriously think about, upgrading the system would cost $1000 or so (from CS5 Master), the cloud version $50 per month, so in a year (till the next upgrade that’s $600, and then the next upgrade for $500-600 is due).

I guess it’s cheaper, but what i really like is the 20GB storage and unlimited iPad App development option.

That sounds great and something to look into.

I appreciate any thoughts on this as we’re talking to people and do a test drive. We do use photoshelter and APF for image delivery, so that’s not a pressing issue, not paying for updates and freeing the machines from unsused applications that we might need for specific projects is more to the point.

Video kills the …

Wasn’t there something like this not too long ago. Radio survived and that’s a good thing.

Now video is again at it, and the photo world seems to discover a new calling. Only, isn’t there something like a Director of Photography (who are great photographers themselves) on every film set. Nobody is waiting for the still photographers to come and reinvent the wheel. The DP’s are taking the small DSLRS and shoot footage previously unable or only obtainable with very difficult rigging. Maybe that’s the convergence of technologies. And it will be interesting finally and really incorporating editorial photography with video, at least to an extend…

My prediction: Still photography will come out of this even stronger than before. It’s hard to hang a movie or video on the wall, and moving images will enhance and add to the still portfolio in any publication (once we all have an iPad).

People will go back to actually capturing a moment rather than spending days reviewing, developing and editing RAW RED footage… In the end it’s all about the efficient method to get to the final product.